A Danish comfort brand

Everyday support, thoughtfully chosen.

NorthSpine is a Danish brand for sleep, posture and movement. We bring together a focused range of comfort products and practical guidance to help you choose what fits your routine.

Each product is selected for a clear everyday purpose, from getting comfortable at night to finding better support while you sit or move.

Explore the collection
Nathan Christensen and Simon Ye, the team behind NorthSpine
NorthSpine portable back support for everyday sitting

What guides us

Function first. Comfort without the noise.

We pay attention to the details that matter in real routines: shape, materials, adjustability and how a product fits into everyday life.

We explain what each product is designed to do, so you can make your own decision with clear information and realistic expectations.

  • Useful in daily life
  • Clear, honest product information
  • Comfort made easier to choose

The people behind NorthSpine

A team close to the products.

NorthSpine is built by Nathan Christensen and Simon Ye through CY Nordic ApS. Nathan leads brand, commercial development and ecommerce, while Simon leads operations and supplier relations. Together, they combine commercial execution with close supplier collaboration to select, position and bring carefully considered comfort products to market.

NorthSpine is operated by CY Nordic ApS, a Danish company. Customers can expect direct, practical support from people close to the products.

Nathan Christensen

Co Founder & Managing Director

Nathan leads NorthSpine’s commercial direction, brand development and ecommerce. His work centres on positioning, customer acquisition, partnerships and building clear routes to market for carefully selected products.

Simon Ye

Co Founder & Operations Director

Simon leads NorthSpine’s operations and supplier relationships. His work centres on supplier coordination, product execution and the operational details involved in bringing products from supplier to customer.

NorthSpine markets

Where to find us.

NorthSpine currently serves customers in Denmark.

  • Denmark
  • Sweden
  • Norway Coming soon
  • Germany Coming soon